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I Feel hypocritical with the Language of Sustainable Floristry ...but we're trying our best (and getting better every day). Let’s be REAL for a second — using words like sustainable, ethical, and eco-friendly in the world of floristry can feel... a little sticky. On one hand, we love nature! We literally work with flowers every day. But on the other hand? The floristry industry can be surprisingly unsustainable. Imported flowers. Plastic wrap. Foam that lives longer than we do.... Yikes . So yeah, sometimes I feel a bit hypocritical throwing around the word “sustainability.” But here’s the thing: We do care . A lot . And we’re making conscious choices to move in the right direction — even when it's not the easiest, cheapest, or most convenient path. At The Real Florist, we're approaching sustainability from three angles: 1. Environmental Sustainability We’re cutting back on plastic, using the plastics out flowers are delivered in as repackage. We are rethinking our materials, choosing vases with natural stems over foam-based arrangements, buying local blooms whenever we can. Teaching foam free alternatives with our educational courses. Foam free installation made by The Real Florist Intermediate Floristry Course students. 📷 @rachelemmilly Is it perfect? Nope. But is it better than doing nothing? Absolutely. 2. Ethical Sustainability We want to know who grew our flowers, how they were treated, and whether they were paid fairly. We’re choosing suppliers and growers who share those values — even if it means saying no to cheaper options. 3. Economical Sustainability Let’s not sugarcoat it — doing the right thing can cost more. And we’re a small business trying to keep the lights on and our flowers cold. We’re finding ways to make ethical choices that also allow us to stay in business and support our team. It’s Not About Perfection — It’s About Progress We choose ethics over convenience as often as we can. We reuse. We recycle. We talk to our growers. We offer sustainable alternatives to our community like our Nude Blooms -the option for unwrapped flowers with a DISCOUNT #NUDEBOOMS for being a reduce, reuse, recycle legend, locally grown Market Bunches or foam free installations at our weddings. Foam free wedding of Caitlin and James using reused milk creates and chicken wire But let's be honest, we haven’t figured it all out yet. Because sustainability isn’t a destination — it’s a direction. So yes, sometimes we feel a bit hypocritical using the “ s-word .” But we’d rather be awkwardly honest about it than greenwash our way through it. Thanks for sticking with us, cheering us on, and choosing and trusting us at The Real Florist whist we design your flowers with our best conscience in mind flower lovers.

Traditionally, the red rose has a very clear meaning, it says loud and clear “I love You”. Red roses have been the symbol of love since ancient times—way before Tinder was a thing! In ancient Rome, lovers would exchange roses to express their affection, probably because, and lets be honest, they probably were not really looking for a lover full of personality lol. According to legend, the first red rose grew from the blood of Venus, the goddess of love. Talk about a dramatic backstory! Roses are  the original and most popular choice of flower for Valentine’s day. If you want to tell someone you love them, a red rose usually does the trick. So do you need Red Roses this Valentine's Day? In our humble florist opinion, the answer is a resounding NO! Unless, of course, you want to be just like every other love-struck Romeo out there. Who wants to blend in with the crowd when you can stand out like a flamingo at a penguin party? Your lover wants to know that you know them, like, A modern arrangement of deep reds, maroon, and pink seasonal flowers will tell your lover that you're thinking of them—and that you have a flair for the dramatic! Plus, a locally made gifts and most definitely a sweet treat with a personalized card message can fill in the blanks. Just remember, “I love you” is great, but “I love you more than pasta” might just seal the deal! Flowers can deliver so many different messages: "I love you as much as pasta" "Meow, purr purr, meow." "Let put our TULIPS together" "You give me butterflies and boners" " Happy V Day. P.S - your V makes my D happy." Pre-orders are now open for Valentine's Day via our beautiful website. Get your orders in NOW ! You can now place pre-orders for Valentine's Day on our stunning website! Don’t wait until the last minute like that time you tried to impress your date with a bouquet of dandelions. Submit your orders today and let’s make sure your love life doesn’t wilt faster than a red rose in a sauna!

Traditionally, the red rose has a very clear meaning, it says loud and clear “I love You”. The original and most popular choice of flower for Valentine’s day. If you want to tell someone you love them, a red rose usually does the trick. So do you need Red Roses this Valentine's Day? In our humble florist opinion, the answer is no. A modern arrangement of deep reds, maroon and pink seasonal flowers tell your lover that you're thinking of them, and your personalised card message can fill in the blanks. Flowers can deliver so many different messages: "I love you as much as pasta" "Meow, purr purr, meow." "Let put our TULIPS together" "You give me butterflies and boners" " Happy V Day. P.S - your V makes my D happy." Pre-orders are now open for Valentine's Day via our beautiful website. Get your orders in now! '

If you are a small business owner, or have worked in a small business, I am sure you can agree that the environment was DIFFICULT in 2024! Inflation pressures, changes in consumer spendings, supply changes and disruptions, labour shortages and the inefficiencies of higher wage costs vs employee competence, all contributed to a year full of trials and tribulations in the retail world. Notably so, as a floristry business owner, where logistics and minimal profit margins are always a challenging part of running a successful business, 2024 was a struggle!! However, the businesses that survived and thrived all had a particular skill set in common, RESILIENCE  But what does RESILIANCE in business even mean? Well, Resilience means embracing failure as part of the journey, not as the end. It means learning from tough times, staying focused on our goals, and finding innovative ways to move forward. Every challenge we face is an opportunity to grow stronger, wiser, and more determined.   Now I am sorry if you are offended by curse words... however, this florist mumma is a bit of a potty mouth, I am about to use a big bad one, the "C" word.... COVID!! As a business owner or employee did you have to or choose to pivot your business, your ambitions or your dreams in COVID???  Well, do you know what that took? It took a hell of a lot of RESILIANCE!! Although through some gritted teeth and most definitely alot of tears we all proved to ourselves how strong and resiliant we really are. As business owners, we often face unique challenges. However, for me personally and alot of the business owners I am lucky to be surrounded and supported by, the life of women in business can be particularly challenging!! From balancing family responsibilities to breaking through barriers in male-dominated industries, our road is rarely easy but resilience really is our super power.  Since COVID there has been a 24% rise of women directors, founders, co-founders, managers and just general kick ass passionate women, and that is three times the amount of our beautiful (however generally speaking, differently experienced) counterparts 😉 Women standing up to do what we really love, in my experience, are the heart centre of the business community. #yeahthegirls 💪🏼 In small business, the challenges may seem overwhelming at times, but with resilience, we turn obstacles into stepping stones. To stay resiliant in these trying times, we need to learn to lean on the controllables within our own individual frameworks. And once we feel back in control, we lean back out because outside of our framework, that is where the real magic and GROWTH really does happen!!  It is normal to sometimes feel out of control, stuck and defeated in business, but by grounding ourselves and leaning into our RESILIANCE we become not just survivors but leaders, we inspire others to push through their own difficulties and WE create OUR OWN path to success. So, let’s continue to support and empower one another, knowing that with resilience, there is no limit to what we can achieve in 2025 and beyond. The team at The Real Florist looks forward to doing it with all of you! 💐❤️ #resilianceinbusiness #smallbusiness #floristry #floristrybusiness #floristcoach

How to get the most out of your flower budget If you're looking to make the most out of your flower budget, there are several tips and tricks you can use to get the most bang for your buck.  Here are our top suggestions: Shop in season : Flowers that are in season are generally less expensive and easier to find. Do some research on what flowers are in season during the time you need them and choose those, or be directed by your florist, have a concept in mind and let them direct you to the best flower choices to match your concept. Don't overlook foliage : Adding foliage to your floral arrangements can help fill them out and make them look fuller. Look for inexpensive greenery options like eucalyptus or Italian ruscus. Consider non-traditional flowers : Instead of going for the classic roses or lilies, consider using non-traditional flowers like wildflowers or succulents. These can often be less expensive and add a unique touch to your arrangements. Use flowers as dual-purpose decor : If you're using flowers at your ceremony, for example an arbor piece, consider using those flowers as reception decor as well. Assign someone the job of moving your flowers from the ceremony to the reception Repurpose flowers : After your wedding day, gift your flowers to the Mother of the Groom, Mother of the Bride and other significant guests as a special gift or dry them out for a long-lasting display in your home. Shop around and do your research : Don't be afraid to compare prices at different florists. Do not ask florists to compete against others' quotes, but don't be afraid to do your research, compare the pricing and make your own decisions. Make your own bouquets : maybe your florist of choice offers a Bridal Bouquet Arranging workshop, like The Real Florist Bouquet Class. Gather your bride tribe, break open the bubbly and be guided by a qualified florist to create your own bridal bouquet. Ready to talk all things wedding, budget and flowers - get in touch today to meet with The Real Florist Wedding Consultant.

In today’s digital age, reviews play a crucial role in shaping the success and reputation of businesses. At The Real Florist Albury, we understand the profound impact that customer feedback—both positive and negative—can have on our operations and community. Whether you’ve had a fantastic experience or faced challenges, sharing your thoughts is essential. Here’s why leaving a review matters and how it benefits everyone involved. Help Businesses Grow and Improve Reviews provide valuable feedback that helps businesses understand what they’re doing well and where they can improve. For us at The Real Florist, your comments guide us in enhancing our floral services, refining our customer interactions, and ensuring that we continually meet your expectations. Constructive criticism, when shared thoughtfully, is an opportunity for growth and improvement. Support Local Businesses Leaving a review is a powerful way to support local businesses. Your feedback not only helps us improve but also informs other customers about our services. Positive reviews can attract new customers who are looking for trusted and reliable businesses in their community. When you share your positive experiences, you contribute to the success of local businesses like ours. Build Trust and Transparency Honest reviews build trust and transparency between businesses and customers. At The Real Florist, we pride ourselves on being open and accountable. By sharing your experience, you contribute to a culture of transparency that fosters trust. Customers are more likely to engage with businesses that have clear and genuine feedback from their peers. Enhance Customer Experience Your feedback helps us tailor our services to better meet your needs. If there’s something we’re doing right, we want to know so we can continue providing excellent service. Conversely, if there’s an area where we fell short, we appreciate the opportunity to address and rectify it. Your reviews directly influence how we enhance the overall customer experience. Acknowledge Great Service Leaving a positive review is a wonderful way to acknowledge and reward great service. If a team member at The Real Florist went above and beyond to make your experience memorable, your review is a meaningful way to recognize their efforts. Positive reinforcement not only motivates our team but also helps them understand what they’re doing right. Help Others Make Informed Decisions When people are looking for floral services or any other business, they often turn to reviews for guidance. By sharing your honest opinion, you help others make informed decisions. Your feedback provides a real-world perspective that can be incredibly valuable for someone considering whether or not to choose a particular business. Foster Community Engagement Reviews create a dialogue between businesses and their customers. They foster a sense of community engagement where feedback is valued and acted upon. At The Real Florist, we see reviews as a way to connect with our customers and engage in meaningful conversations that benefit everyone. Share Your Thoughts with Us We invite you to share your experiences with The Real Florist Albury. Whether you’ve had a delightful experience with our floral arrangements or have suggestions for improvement, your feedback is crucial. Leave us a review on [platforms like Google, Facebook, etc.] and help us continue to grow and serve our community better. Thank you for your support and for taking the time to share your thoughts. Your feedback makes a difference!

As the event season approaches, it's time to start thinking about how to make your gatherings truly unforgettable. Whether you're planning a wedding, corporate function, birthday celebration, or any other special occasion, incorporating flowers into your event can transform it from ordinary to extraordinary. At The Real Florist, we're here to share why flowers should be a key element in your event planning and how they can elevate your experience. 1. Set the Perfect Ambiance Flowers have an incredible ability to set the mood and create a welcoming atmosphere. From the soft elegance of roses to the vibrant energy of sunflowers, each bloom can evoke different emotions and themes. Imagine walking into a venue adorned with lush floral arrangements that perfectly complement your event's theme—it's an experience that will leave a lasting impression on your guests. 2. Personalize Your Event One of the most exciting aspects of floral design is the ability to tailor arrangements to reflect your personal style and preferences. At The Real Florist, we work closely with you to understand your vision and create custom arrangements that align with your event’s theme, colors, and overall vibe. Personal touches like bespoke floral centerpieces or customized bouquets can make your event uniquely yours. 3. Enhance Photographic Moments Flowers are not just a visual delight; they also play a significant role in photography. Beautiful floral arrangements provide stunning backdrops and focal points, enhancing the visual appeal of your event photos. Whether it's a bouquet for the bride, a centerpiece for the dinner table, or floral decorations for the venue, flowers can make your memories even more special. 4. Freshen Up the Space A well-chosen selection of flowers can bring freshness and vitality to any event space. They add a natural element that contrasts beautifully with modern decor and can even help to mask any less desirable odors (carpet after a few too many dance floors spills). Fresh flowers create a sense of renewal and can make any venue feel more inviting and vibrant. 5. Create a Sensory Experience Flowers are not only visually stunning but also aromatic. The gentle fragrance of fresh blooms can enhance the sensory experience of your event, adding another layer of enjoyment for your guests. Imagine a venue filled with the delicate scent of lilies or the sweet aroma of peonies—it's an experience that goes beyond the visual. 6. Symbolize Meaningful Moments Different flowers have various meanings and symbolisms, and incorporating them into your event can add a layer of significance. From symbolizing love and passion with red roses to representing new beginnings with lilies, flowers can convey messages and sentiments that resonate deeply with you and your guests. Let The Real Florist Bring Your Vision to Life As experts in the field, The Real Florist is dedicated to turning your floral dreams into reality. Our team of skilled florists is passionate about creating breathtaking arrangements that reflect your style and enhance your event. We pride ourselves on attention to detail and customer satisfaction, ensuring that every floral element is perfect. As you prepare for the upcoming event season, consider the impact that flowers can have on your celebration. Contact The Real Florist today to discuss your floral needs and let us help you make your event truly spectacular.

Flowers have an innate ability to captivate us with their vibrant colors, delicate petals, and enchanting fragrances. As a florist, we understand the profound impact that flowers can have on special moments in life. Whether you're celebrating a joyous occasion or conveying heartfelt condolences, the right bouquet can speak volumes. The Language of Flowers Did you know that flowers have their own language? Dating back to the Victorian era, each flower carries symbolic meanings that can add depth and sentiment to your message. For instance, roses symbolize love and passion, while lilies signify purity and virtue. Understanding these meanings can help you craft a bouquet that conveys exactly what you want to say. Choosing the Right Flowers When selecting flowers, consider the occasion and the recipient's preferences. Are you celebrating a birthday, anniversary, or graduation? Perhaps you're sending get-well wishes or expressing sympathy. Different flowers evoke different emotions, so it's essential to choose blooms that align with the sentiment you wish to convey. For romantic gestures, roses are timeless classics that never fail to impress. Their velvety petals and sweet fragrance speak of love and admiration. For a friend or colleague, cheerful sunflowers or vibrant daisies can brighten their day and spread positivity. Arrangements that Speak Volumes At The Real Florist Albury, we specialize in creating stunning floral arrangements that tell a story. From elegant bouquets to intricate centerpieces, each arrangement is crafted with care and creativity. Our skilled florists combine different blooms, textures, and colors to create harmonious designs that leave a lasting impression. Consider the season when choosing your flowers. Spring brings a burst of tulips, and daffodils, while summer boasts an array of roses, peonies, and hydrangeas. Fall's rich hues of chrysanthemums, dahlias, and sunflowers add warmth and depth to any arrangement. For Australia's winter, embrace the elegance of native blooms like banksias, kangaroo paws, and waratahs, along with imported flowers such as orchids. Beyond Blooms: Personal Touches Enhance your floral gift with thoughtful additions such as a handwritten note, a box of gourmet macarons, or a locally made candle. These personal touches show that you've put extra thought into creating a meaningful and memorable gift. Expert Advice and Care Tips Once you've chosen the perfect bouquet, it's important to ensure it stays fresh and vibrant. Our florists are here to provide expert advice on flower care, including tips on watering, trimming stems, and displaying arrangements to maximize their beauty and longevity. Celebrate Every Moment with Flowers Whether you're celebrating a milestone, expressing gratitude, or offering comfort, flowers are a timeless way to convey emotions and create cherished memories. At The Real Florist Albury, we're dedicated to helping you find the perfect flowers for every occasion. Explore our collection of exquisite blooms and discover how flowers can transform ordinary moments into extraordinary memories. Let us help you celebrate life's special moments with the beauty of nature's finest creations. Visit www.therealflorist.com.au today and let the journey into the world of flowers begin. Embrace the beauty, express your emotions, and make every occasion unforgettable with flowers from The Real Florist Albury

Why don’t we offer one on one workshops? Why are our workshops always groups of like minded people gathering together to learn new skills and grow? Group learning has numerous benefits that can greatly enhance the learning experience. One of the most significant benefits is the opportunity for students to learn from each other. Collaborating with peers can lead to a deeper understanding of the subject matter, as students share their perspectives and insights. This process can also help students develop critical thinking and problem-solving skills. Another advantage of group learning is the opportunity for students to develop social skills and have fun doing so! By working with others, students can improve their communication, leadership, and teamwork abilities. These skills are valuable not only in the classroom but also in the workplace and in life.  Group learning can also promote a sense of community and support among students. It can create a positive learning environment where students feel comfortable asking questions, sharing ideas, and seeking feedback. This can lead to increased motivation and engagement, as students feel more connected to their learning and their peers. Finally, group learning can be a more efficient use of time and resources. Rather than relying solely on the teacher for instruction, students can help each other and work collaboratively to achieve learning objectives. This can save time and allow for a more personalized and student-centered approach to learning. Overall, group learning has a multitude of benefits for students, including enhanced learning outcomes, social skill development, community building, and efficient use of time and resources. So get your people together, gather in our beautiful workshop space and learn a beautiful new skill together!

At The Real Florist Albury, we understand the importance of commemorating a loved one's life with dignity and grace. Our funeral flower offerings are meticulously crafted to reflect the unique spirit and essence of those we hold dear. ​ Our Offerings Include: ​ 1. Sympathy Wreaths: Elegant and solemn, our sympathy wreaths are crafted with care, using a selection of serene blooms and greens. They serve as a poignant tribute to the memory of your loved one. ​ 2. Casket Sprays and Covers: Designed to adorn and honor, our casket sprays and covers are created with the utmost respect and attention to detail. Each arrangement is tailored to convey comfort and solace during this difficult time. ​ 3. Floral Arrangements: From traditional arrangements to custom designs, our floral experts will work closely with you to create a tribute that resonates with the personality and life of your loved one. ​ Why Choose Us? Personalised Service: We understand that every tribute is unique. Our team is dedicated to listening to your preferences and ensuring that every detail is meticulously executed. Quality and Care: Using only the freshest flowers and finest materials, we guarantee that each arrangement meets our high standards of quality and craftsmanship. Compassionate Support: We are here to support you during this emotional journey. Our compassionate staff will guide you through the process, offering empathy and understanding every step of the way.   Contact Us For more information about our funeral flower offerings or to discuss your specific needs, please contact us at 0498 661 091 or therealflorist@gmail.com .   Let us help you honor your loved one with dignity and beauty through our thoughtful floral arrangements. ​ At The Real Florist, we are honored to be a part of your journey of remembrance and tribute. Albury Funeral Flowers

It looks like the La Niña weather is here for a little while longer (as if the last few years were not unpredictable enough). It is hitting our Riverina area with flooding and unpredictable weather conditions. So it is a timely reminder to have a 'just in case' wet weather plan with your vendors for your big day!! Here are a few things to think about when making your wet weather plan. Your Vendors It is always important to choose people you trust when picking your vendors for your big day. We don't want to rain on your parade, we want to make your wedding dreams come true!! Pick people you not only like the work of, but that you trust!! A good vendor will open these kind of difficult conversations with you, not to dampen the mood (see what I did there) but because they care, and they want to know you trust them make the best decisions on your behalf! Your vendors put their love, sweat and tears into making sure your day is as beautiful as you dreamed, but rain can cause ALOT of damage to their work. Imagine what the rain will do to that wooden Arbour you hired from Snichol's Custom Event Hire, Ceremonies By Tam's electrical goods or the photographer's very expensive camera's - Capture By Karen, Natasha Larsen Photography, Meg Gibbs Photography and Rachael Emmily Photography would all be very unforgiving should their equipment be damaged. From a florists perspective, months of planning and work have gone into making your beautiful arrangements, but the damage that rain will cause will mean your beautiful fresh designs end up bruised, broken and not a true representation of their work. The location Of course we all LOVE an outdoor wedding along the river banks like at Redbank Events or Banyandah on The Murray, a beautiful vineyard like Cofield's Winery or Corowa Whiskey Factory and of course we all want your day to go AS PLANNED outside in the wilderness, but think about the logistics of getting to the venue in the rain. Also THE GROUND!! What about the mud, THE MUD!! On your beautiful dress!!! What if you or someone you love slipped in the mud (Although it could make for some funny memories in hindsight) it may not be funny at the time! Don't even get me started on the bugs that the wet weather brings, who wants mosquitos on their wedding day!!!?? Your guests Where will they park? What will they wear? Did the pay to get their make up done? Is it safe for them to access? Will they have to track through the mud in their fancy shoes? What about Nanna?? "Won't someone please think of the children!" Your LOVE This is the most important factor!! It is important to remember WHY you are getting married, (we would hope it's not for some beautiful aesthetically pleasing social media posts, although they are a given). It is for the love you have for one another, and no matter rain, you are going to weather every one of life's moments together from this day forward, and this day is about celebrating that... (See what I did there?) If we have a secondary plan in place and you trust your team to make the best decisions possible then a little damp weather will not dampen the mood!! Keep an eye on the weather patterns in the lead up, keep the communication open and your wedding will all be just as beautiful as planned we promise!! We are here for all your wedding planning, we love a good chat, a coffee and a pun so pop on in and see us at the real florist for all your wedding planning fun!! Book your wedding consult with us now. With Love, The Real Florist Team P.S - Check out these amazing images from one of our beautiful wedding in March 2022 along the riverbanks... That is now completely under water!!

We want to bring all your wedding dreams to life. We want to meet you, get to know who you are, your personalities and share in the excitement of your big day. It is about collaboration, Imagination, combined with skill, experience and knowledge getting to be by your side watching the vision come to life is the VERY BEST PART of the creative processes when planning your wedding!! We start off as vendors... And are left with a lifetime of friendship, love and memories The Real Florist is all about the personal touch we can add to your wedding day, each wedding consultation is personalised to every individual couple Book your wedding consultation and let us get to know you whilst we plan the wedding of your dreams