RESILIANCE in small business
- Renee Williams
- Jan 19
- 2 min read
If you are a small business owner, or have worked in a small business, I am sure you can agree that the environment was DIFFICULT in 2024!
Inflation pressures, changes in consumer spendings, supply changes and disruptions, labour shortages and the inefficiencies of higher wage costs vs employee competence, all contributed to a year full of trials and tribulations in the retail world.
Notably so, as a floristry business owner, where logistics and minimal profit margins are always a challenging part of running a successful business, 2024 was a struggle!!
However, the businesses that survived and thrived all had a particular skill set in common,
RESILIENCE
But what does RESILIANCE in business even mean?
Well, Resilience means embracing failure as part of the journey, not as the end. It means learning from tough times, staying focused on our goals, and finding innovative ways to move forward. Every challenge we face is an opportunity to grow stronger, wiser, and more determined.
Now I am sorry if you are offended by curse words... however, this florist mumma is a bit of a potty mouth, I am about to use a big bad one, the "C" word.... COVID!!
As a business owner or employee did you have to or choose to pivot your business, your ambitions or your dreams in COVID???
Well, do you know what that took? It took a hell of a lot of RESILIANCE!!
Although through some gritted teeth and most definitely alot of tears we all proved to ourselves how strong and resiliant we really are.
As business owners, we often face unique challenges.
However, for me personally and alot of the business owners I am lucky to be surrounded and supported by, the life of women in business can be particularly challenging!!
From balancing family responsibilities to breaking through barriers in male-dominated industries, our road is rarely easy but resilience really is our super power.
Since COVID there has been a 24% rise of women directors, founders, co-founders, managers and just general kick ass passionate women, and that is three times the amount of our beautiful (however generally speaking, differently experienced) counterparts 😉
Women standing up to do what we really love, in my experience, are the heart centre of the business community. #yeahthegirls 💪🏼
In small business, the challenges may seem overwhelming at times, but with resilience, we turn obstacles into stepping stones.
To stay resiliant in these trying times, we need to learn to lean on the controllables within our own individual frameworks.
And once we feel back in control, we lean back out because outside of our framework, that is where the real magic and GROWTH really does happen!!
It is normal to sometimes feel out of control, stuck and defeated in business, but by grounding ourselves and leaning into our RESILIANCE we become not just survivors but leaders, we inspire others to push through their own difficulties and WE create OUR OWN path to success.
So, let’s continue to support and empower one another, knowing that with resilience, there is no limit to what we can achieve in 2025 and beyond.
The team at The Real Florist looks forward to doing it with all of you! 💐❤️
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